Read about the consumer behaviour towards environmental sustainability as well as its impact

Do you wish you knew just how some little practice changes could impact the overall human influence on the planet, and its particular consequences? Then you have come to the right place, so keep reading.


If you had to to compile a list of sustainable behaviours, one of the primary concepts you most likely think of is the use of resources that are renewable. As many people understand, our use of fossil fuels isn't compatible with the resources that we can extract; additionally, the operations for said extraction tend to be troublesome and never healthy when it comes to the environment. This is exactly why, many power companies – one of the main sectors that use this type of resource – tend to be slowly shifting towards clean power, backed by the likes of EDP’s activist shareholders. As an individual, one of the simplest sustainable consumer behaviour examples would be to check out the companies you give money to – for example, your electricity provider – and make sure that once you pay your bills you will be actually helping a much better kind of business. It will make basically no difference for you, but it can easily make a big one for the earth!

The recent marketplace trends show a pattern of consumers willing to pay more for sustainable products, that will be going to encourage companies to supply this type of quality. But what does sustainability indicate? Of course, the manufacturing practices that look after the environment it works in, or for instance that care about animal rights and conditions, are one good way to be sure that an item is eco-friendly. However, there is another factor that motivates consumer attitudes towards sustainability, which is fair conditions of labour for workers, especially in items that are imported. The Holland & Barrett leadership figures have actually set a good example in providing a lot of their products with a fairtrade stamp, meaning that they comply with good standards in this respect, and as an organization they engage in corporate responsibility which helps the communities affected.

A number of the benefits of green consumerism mean that businesses are encouraged to make their services and products environmentally-friendly in order to keep customers and entice more prospective clients. A trend that has been observed is the mindfulness in the use of packaging: looking at Lush’s corporate structure and policies, the whole company strives to be sustainable, being that lots of of their products do not have packaging at all, or even the ones which do are very effortlessly recyclable. Sustainable consumer brands like these can definitely have an impact in the amount of waste provided by our consumerist culture. While they even try to make almost all their products biodegradable, the environmental impact due to selecting their particular items is fundamentally non-existing, another factor that today’s mindful consumers are looking out for.

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